Mobile marketing encompasses many different types of marketing techniques and strategies that help businesses increase profits and ROI. The most popular forms of mobile marketing today are: mobile-friendly websites, SMS text message marketing, App Development, and QR (Quick Response) codes.

The following explains the benefits of mobile marketing:

1. Consumers are using their mobile devices to access the Internet more than ever before – and it’s expected to grow at astonishing rates over the next few years. If your business is not using mobile methods to attract customers, you are simply missing out on business.

2. There are approximately five BILLION mobile subscribers across the world. This means that you can target pretty much anyone using mobile methods.
3. Most mobile device users keep their phones within arm’s reach over 90 percent of the time. So if you use SMS Text Message Marketing, most of your messages will be opened and read by your recipients. This leads to higher promotional redemption rates, which leads to more sales, which leads to more profits.

4. Americans today are spending an average of three hours per day on the Internet from their mobile devices. Your business should have the proper mobile presence if you want to get a piece of this action.

5. In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years. It’s not too late to implement mobile marketing techniques in your business. This technology is still in its infancy and if you jump onboard now, your chance of success will be much greater.

6. By 2014, mobile Internet usage is expected to exceed desktop Internet usage. This means that reaching your audience via mobile methods will be even more crucial if you want to beat your competition.

7. According to Facebook official statistics from January 2011, more than 200 million users (out of over 600 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users. Facebook has over 600 million active users, so that means that 1/3 of them are using their mobile devices to access Facebook!

8. As more users use mobile devices to find information, it is also essential that your business possess a mobile website, a site that is purely optimized to be organized to display correctly on mobile devices.

9. SMS Marketing is considered far more powerful than E-Mail Marketing. Why? Over 95% of the mobile messages are read within the first 15 minutes of it being sent. Thats a 95% open rate. How many emails do you send that gets opened at the very least?

10. QR Codes (Quick Response Codes) are the new trend in consumer shopping. It had been popular in Japan and most European countries, but slowly gaining quite an appearance in the United States. Mobile devices have the capability to read such codes, which stores information such as your business phone number, web address, company details, and much more right onto the phone itself. The QR Codes also have the power to denote a strong call to action, which can have the mobile device open a website or show any other message you have shown.